“Always go with your passion” is something Neha Rai from Neonia followed!
Coming from a family where everyone is professional in the field of science, she broke the stereotype and chose designing as her career. A Design Graduate from the Fashion and Lifestyle Accessories department of one of the best institute of in the country, NIFT. Post her degree, she worked as an accessory designer in different setups and organizations like OGAAN and CrewBoS to understand the working of the industry better.
Learning and experience gained from working six years in the fashion industry led to the emergence of “Neonia” a brand which is curated a mix of Indian crafts blended eclectically with functionality in 2014. The idea behind starting the brand was to bring together great quality bags that are unique, versatile and stylish.
India is a land of diverse cultures, and her designs are inspired by these stories. Embroideries, prints, and weaves used in her designs are a reflection of the stories from the diverse land of India.The beautiful colours and designs of the bags are a reflection of rustic streets of Varanasi to the golden sands of Rajasthan; From the sun-kissed beaches of South Goa to the echoing mountains and gushing streams of some hidden mountain village.
Her collection “Confetti” is a blend of sparkle and matte clubbed together, for special occasions. They are must haves in every bride’s trousseau as well as for bridesmaid. When bags having bright colours meet neutrals, is true for her collection.Be a part of this ride with SKIA as Neonia has partnered with SKIA this fortnight to showcase her exclusive bags from her “Confetti Collection”.